# Marketplace & E-commerce Design Agency | Other Land

URL: https://otherland.studio/industries/marketplaces

> Other Land designs marketplace and e-commerce products people trust enough to check out on. An AI-native product designer joins your team and ships weekly.

## Marketplace and e-commerce product design agency

Other Land designs the catalog, the checkout, and everything after the order. Book an intro call

Catalog and search Product card design Checkout flows Personal account Cross-sell Trust signals Conversion Mobile-first design Brand refresh Front-end handoff

Trusted by 56+ companies

### Marketplaces and e-commerce by Other Land

Giftmall. Redesign for a gift card e-commerce platform

+49.2%
Conversion

Dana Auction. Web design for an NFT art auction marketplace

4 months
Collaboration

b0arding. Product design for a house sharing marketplace

+69.1%
Conversion

Cricut. Product design for a cutting-machine e-commerce platform

5.9M
Active Users

Giftmall, Dana Auction, b0arding, Cricut, Utopia, Momentor and Mr Fix have worked with Other Land on products where people browse, compare and pay.

What we see in marketplaces

### Where marketplaces lose buyers from the first search to the reorder

#### How people choose

Catalog, filters, and search that narrow the choice instead of widening it.

#### The product card does the selling

Media, hierarchy, and trust signals, up to the point where price stops being a question.

#### Checkout that converts

Fewer steps, fewer fields, and no surprises on the last screen.

#### Life after the order

A personal account where users track, return, and reorder without writing to support.

#### Both sides of the marketplace

Buyers and sellers, guests and hosts, each with their own flows, from listing to payout.

#### Mobile is the real store

Most people buy on a phone. We design the small screen first and scale it up.

Our approach

### Familiar checkout, with your brand on top

#### Mechanics people already know

Cart behaviour, filters and checkout order stay familiar, so buyers never have to learn how your store works.

#### Character from your brand

Type, motion, imagery and tone make the store distinctive, so the flow stays familiar and the look stays yours.

#### Brand and UI in one team

If your brand is outdated or was never defined, we refresh it first, then build the UI system on top of it.

Live products

### Other Land's marketplace track record

+49.2%
conversion on a gift card marketplace

730k+ users
on a rewards app we design for

250k users
monthly on a gift card marketplace we design for

6+ years
with one marketplace we built from scratch

11 products
shipped in marketplace and e-commerce

56+ products
designed and shipped since 2017

Why us

### Why marketplace teams choose Other Land

#### Designers who know marketplaces

Our designer has shipped two-sided products and knows how buyers compare, sellers list and both decide to stay.

#### Checkout first

We start where revenue is lost, at the product card and checkout, then move to search, accounts and reorder.

#### Tested with real buyers

Key flows go in front of real buyers before development, so changes rest on what people did, not on taste.

#### Figma, code, or both

We design in Figma, build straight in code, or both, matched to your team and how your developers ship.

#### Every screen reviewed

We use AI for research and prototypes, and our design director reviews each screen before it reaches your developers.

#### Ship in slices and measure

Each fix goes live on its own, gets measured, and leaves a documented system behind.

What you get

### Marketplace design deliverables

Product cards and checkout reworked for conversion

The whole buyer journey, from first search to reorder

Seller and business-side flows, from listing to payout

Web and mobile screens with every state designed

A documented design system, with brand guidelines if needed

Figma files or code for your developers, and a metric readout

Who it's for

### Marketplace design for every company stage

#### A new store or marketplace

Speed and focus. We have joined marketplaces at MVP stage and designed the buyer and the seller side from day one.

#### A growing store or marketplace

A fresh view of where your funnel leaks, or your roadmap. One gift card marketplace has worked with us for over six years.

#### An enterprise marketplace or store

We join your squads and design team, plan complex rollouts across web and apps, and keep big teams in sync.

Client reviews

### What clients say about Other Land

B2B2C Marketplace
We've worked with Other Land for six years. They designed our first website, later redesigned it, took on mobile, and helped our brand and marketing team along the way. The redesign changed how the product performs. Our customers move through it faster, and our support team noticed the drop in questions almost immediately. Six years in, they still know our product as well as we do.
Kate CEO, Giftmall

Collaboration models

### Four ways to work with Other Land. Pick the setup that fits you

We have a backlog piling up. Can you join quickly and help?

Embedded Designer
An AI-native product designer who works inside your team, owns your design, and ships on your roadmap. Full-time or part-time, for as long as you need. From 4 weeks

Checkout leaks. We tried a lot. Can you fix it?

Project Sprint
A clear scope with a clear outcome. One flow, one funnel, one release. We come in, do the work, and ship it with your team. 1–3 months

We do not know where buyers drop off. Can you find it?

UX Diagnostic
A focused look at where your product loses users, backed by your analytics. You get the problems, the causes, and a list of what to fix first. 2 to 6 weeks

We have steady design work, but not a full-time hire's worth.

Fractional Support
Ongoing design help without a full-time hire. A set number of hours each month, for whatever needs doing. Scale up or down anytime. From 40h / month

### Marketplace design questions, answered

#### Our store already works. Where would a redesign start?

Other Land starts with your data, not opinions. Analytics, session recordings, user feedback and the steps where people drop off show where buyers are lost, from the first search to the reorder. Then we agree one metric and what to fix first, usually search and filters, the product card or checkout. On a gift card marketplace this approach lifted conversion by 49.2%.

#### Will a redesign hurt our conversion rate?

Not when it ships in slices. Other Land redesigns the catalog, then the product card, then checkout, and measures each release before the next one goes out, so any dip is caught early and traced to one change. The familiar mechanics stay familiar: buyers still find the cart, the filters and the payment methods where they expect them, with your brand on top.

#### Do you work with Shopify and custom builds?

Yes. Most of Other Land's marketplace work is on custom builds, on web and mobile, where search, listings, seller tools and checkout are all designed from scratch. On a platform like Shopify Other Land designs within its constraints and works directly with your developers, so what ships matches the design instead of being rebuilt around the theme.

#### Can you do both branding and product design?

Yes. Other Land can refresh the brand and then build the store UI on it, or take your existing brand and turn it into a working design system your developers build from. One gift card marketplace has worked with Other Land for over six years, from the first website to a redesign, mobile apps and its marketing materials.

#### How long does a checkout redesign take?

Weeks, not months, for a focused piece like checkout or a product card. The minimum engagement is four weeks, scoped once Other Land has seen your flow and your analytics. A full store redesign takes longer and ships in slices, catalog, then product card, then checkout, so each part goes live and gets measured on its own.

#### Do you design in Figma or in code?

Both, matched to your team. Other Land designs in Figma when your team reviews there, and straight in code with Claude Code or Cursor when your developers ship with agents. For a store that means a checkout or product-card change can go to an A/B test as working front-end instead of a mockup. Every screen gets a design review before it ships.

#### How do we work together, and what does it cost?

Other Land works in weekly sprints and charges every four weeks, like a subscription, with a four-week minimum. You choose the setup: an embedded designer on your roadmap, a project sprint for one funnel or release, a UX diagnostic of two to six weeks, or fractional support from 40 hours a month. After the intro call Other Land sends an estimate based on your actual scope.

#### Have you designed marketplaces and e-commerce before?

Yes, 11 products in marketplace and e-commerce, including Cricut, Giftmall, Takko and Dana Auction. A gift card marketplace saw +49.2% conversion after the redesign, and Other Land has worked with one marketplace for 6+ years since building it from scratch. A rewards app the studio designs for has 730k+ users.

### Other Land's design services

Product DesignProduct design agency for SaaS and AI productsDesign EngineeringDesign engineering agency for teams that ship in codeGrowth DesignGrowth design agency for increasing conversion, activation and retentionDesign SystemsDesign systems for SaaS, AI products and mobile appsUX AuditUX audit services for SaaS and AI productsMVP DesignMVP design and build for early-stage SaaS and mobile startupsWebsite DesignWebsite design and development for product companiesBrand DesignBrand design and brand refresh for product companies
