DRESSX. Boosting engagement and
retention with mobile app redesign.
DRESSX. Boosting engagement and retention with mobile app redesign.
Before
After
DRESSX is a global leader in augmented reality fashion, instantly generating and changing looks in photos. We started our design partnership to redesign the mobile app and boost user engagement and retention.
Before
After
DRESSX is a global leader in augmented reality fashion, instantly generating and changing looks in photos. We started our design partnership to redesign the mobile app and boost user engagement and retention.
Initial challenge. DRESSX has seen steady growth, creating an opportunity to enhance its mobile app to create a more engaging experience and fully reflect its futuristic brand strategy.
Initial challenge. DRESSX has seen steady growth, creating an opportunity to enhance its mobile app to create a more engaging experience and fully reflect its futuristic brand strategy.
The discoverability of fashion looks wasn’t as engaging as it could be
The mobile app design didn’t fully align with the futuristic brand strategy
Users misunderstood the two distinct AR value propositions
Social media sharing was lower than expected, limiting organic growth
What we did. We redesigned the app and optimized all user journeys and onboarding experience so users can reach their “aha” moment faster.
What we did. We redesigned the app and optimized all user journeys and onboarding experience so users can reach their “aha” moment faster.
Optimized onboarding to guide users quickly toward their “aha” moment
Improved discoverability of fashion looks to boost user engagement
Refined the paywall to clearly communicate premium subscription benefits
Encouraged social sharing features to boost organic growth
Enhancing Navigation. We restructured key sections (Favorites, Gallery and Closet) so users quickly find important features. The new layout improves value discovery and is aimed to drive higher engagement.
Enhancing Navigation. We restructured key sections (Favorites, Gallery and Closet) so users quickly find important features. The new layout improves value discovery and is aimed to drive higher engagement.
Enhanced AR Camera. We refined the AR Camera and added a learning step during onboarding for video recording. This increases feature awareness and aims to drive organic growth through engaging social content that users share on social media.
Enhanced AR Camera. We refined the AR Camera and added a learning step during onboarding for video recording. This increases feature awareness and aims to drive organic growth through engaging social content that users share on social media.
News and Brand Collaborations. We redesigned this section to clearly present the latest partnerships, and announcements. It makes easier for users to discover product updates, further extending its reach.
News and Brand Collaborations. We redesigned this section to clearly present the latest partnerships, and announcements. It makes easier for users to discover product updates, further extending its reach.
Gallery. We redesigned the Gallery to drive higher re-engagement. The intuitive layout makes it easier for users to revisit their saved looks, aimed to boost session frequency and overall retention.
Gallery. We redesigned the Gallery to drive higher re-engagement. The intuitive layout makes it easier for users to revisit their saved looks, aimed to boost session frequency and overall retention.
Paywall Redesign. The app has two AR options: free live camera and paid advanced Metalook. We revamped the paywall and added before-after photos to clearly show the benefits of a Premium Metalook subscription.
Paywall Redesign. The app has two AR options: free live camera and paid advanced Metalook. We revamped the paywall and added before-after photos to clearly show the benefits of a Premium Metalook subscription.
Scaling the new design system across the entire app. We applied the updated design system to every screen, ensuring a consistent app experience.
Scaling the new design system across the entire app. We applied the updated design system to every screen, ensuring a consistent app experience.
Desktop Camera App. Also, we designed a desktop app where users can enhance the uniqueness of the presence during Zoom meetings by wearing AR looks in real time.
Desktop Camera App. Also, we designed a desktop app where users can enhance the uniqueness of the presence during Zoom meetings by wearing AR looks in real time.
Desktop Camera App mirrors the mobile app, enabling users to capture photos and explore Metalooks in connection with their mobile app experience.
Desktop Camera App mirrors the mobile app, enabling users to capture photos and explore Metalooks in connection with their mobile app experience.
Project team
Project team
Daria Shapovalova
Co-Founder, DRESSX
Natalia Modenova
Co-Founder, DRESSX
Natalia Bokhonko
Head of Design, DRESSX
Anja Kisirija
Project Manager
Liliya Kizlaitis
Mobile App Design
Nataliia Tomova
Desktop App Design
Artem Ivanov
Design Consultant
Julia Mykhaylova
Case Design credits
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