DRESSX. Enhancing clarity of product value
and boosting conversion.
DRESSX. Enhancing clarity of product value and boosting conversion.
Before
After
We partnered with DRESSX, a leading AR fashion app showcasing digital fashion from top brands, to redesign mobile app and deliver a more engaging experience.
Before
After
We partnered with DRESSX, a leading AR fashion app showcasing digital fashion from top brands, to redesign mobile app and deliver a more engaging experience.
Navigation across main sections. The app includes three core areas: favorite Metalooks for saving AR outfits, Gallery for user images, and Closet — catalog
of all AR looks.
Navigation across main sections. The app includes three core areas: favorite Metalooks for saving AR outfits, Gallery for user images, and Closet — catalog
of all AR looks.
Camera with a real-time AR feature, allowing users to try on digital looks, take photos, and record videos.
Camera with a real-time AR feature, allowing users to try on digital looks, take photos, and record videos.
News and brand collaborations, showcases the latest partnerships, announcements, and descriptions, with easy sharing options to boost brand visibility.
News and brand collaborations, showcases the latest partnerships, announcements, and descriptions, with easy sharing options to boost brand visibility.
Gallery with saved user photos, storing user-allowing users to revisit and enjoy their saved looks.
Gallery with saved user photos, storing user-allowing users to revisit and enjoy their saved looks.
Premium Metalook subscription. The Metalook feature provides an exclusive overlay on custom photos.
Premium Metalook subscription. The Metalook feature provides an exclusive overlay on custom photos.
Desktop Camera App. This part of the flow can't be simply used from mobile version. We created simple rules for easy scaling from mobile.
Desktop Camera App. This part of the flow can't be simply used from mobile version. We created simple rules for easy scaling from mobile.
Scaling the new design system across the entire app. We applied the updated design system to every screen, ensuring a consistent app experience.
Scaling the new design system across the entire app. We applied the updated design system to every screen, ensuring a consistent app experience.
Project team
Project team
Daria Shapovalova
Co-Founder, DRESSX
Natalia Modenova
Co-Founder, DRESSX
Natalia Bokhonko
Head of Design, DRESSX
Anja Kisirija
Project Manager
Liliya Kizlaitis
Mobile App Design
Nataliia Tomova
Desktop App Design
Artem Ivanov
Design Consultant
Julia Mykhaylova
Case Design credits
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