Sides. Increasing adoption rate
with product redesign.
Sides. Increasing adoption rate with product redesign.
Before
After
SaaS platform for restaurant management with modules for dish creation, price management, customer database, and deliveries, struggling to manage complexity from its extensive feature set.
Before
After
SaaS platform for restaurant management with modules for dish creation, price management, customer database, and deliveries, struggling to manage complexity from its extensive feature set.
Initial challenge. The product existed for 10 years, and as it grew, it became too complex. This lowered adoption and greatly increased the time to value.
Initial challenge. The product existed for 10 years, and as it grew, it became too complex. This lowered adoption and greatly increased the time to value.
Low Activation
Overloaded customer support
High Churn
High time to value
What we did. Our goal was to simplify the interface to reduce time to value while keeping the functionality. We partnered with customer support team to identify customer pain points and simplify the user experience.
What we did. Our goal was to simplify the interface to reduce time to value while keeping the functionality. We partnered with customer support team to identify customer pain points and simplify the user experience.
Identified key drop-off points to streamline user flows and prevent churn
Improved overall design by enhancing the design system
Optimized key flow to help users get value faster
Reduced customer support load by making onboarding clearer
User flow. After discovery stage we created a new flow of adding a dish to the system. The idea was to allow users to add a dish and everything related to it on one screen. This fixed the problem of having to go back and forth to add all the details to your dish.
User flow. After discovery stage we created a new flow of adding a dish to the system. The idea was to allow users to add a dish and everything related to it on one screen. This fixed the problem of having to go back and forth to add all the details to your dish.
Onboarding. We added helpful tips in the onboarding to guide users on where to start and what to do next. It was part of the solution to reduce time to value.
Onboarding. We added helpful tips in the onboarding to guide users on where to start and what to do next. It was part of the solution to reduce time to value.
Dish creation. Now users can create a dish and add everything related to it on one screen. This solved the inefficiency problem of going back and forth to add all the details.
Dish creation. Now users can create a dish and add everything related to it on one screen. This solved the inefficiency problem of going back and forth to add all the details.
Main dashboard. We simplified the dashboard by making a clear structure and adding customizable columns and bulk selection. It made item management more efficient and adaptable to different needs.
Main dashboard. We simplified the dashboard by making a clear structure and adding customizable columns and bulk selection. It made item management more efficient and adaptable to different needs.
Search. Our main goal was to make design user-friendly and modern, so we decided to use rounded shapes, light background with few accent colors to highlight some important things.
Search. Our main goal was to make design user-friendly and modern, so we decided to use rounded shapes, light background with few accent colors to highlight some important things.
Mobile version. About 20% of customers used the platform on mobile, so we adapted the platform to make information easy to access, update, and manage
Mobile version. About 20% of customers used the platform on mobile, so we adapted the platform to make information easy to access, update, and manage
Price management. With multiple pricing conditions, we created a simple table view that allows instant edits. This streamlined both editing and overview.
Price management. With multiple pricing conditions, we created a simple table view that allows instant edits. This streamlined both editing and overview.
Sub-products design. We also designed MVPs for key sub-products, including a marketing module and QR code payment. These designs helped the client quickly test ideas, gather feedback, and introduce standout features to retain customers and attract new ones.
Sub-products design. We also designed MVPs for key sub-products, including a marketing module and QR code payment. These designs helped the client quickly test ideas, gather feedback, and introduce standout features to retain customers and attract new ones.
Marketing module. Many customers used another platform to create marketing campaigns, which required switching between two different products. To solve this, we introduced a sub-product that lets users manage all their campaigns in one place.
Marketing module. Many customers used another platform to create marketing campaigns, which required switching between two different products. To solve this, we introduced a sub-product that lets users manage all their campaigns in one place.
Setting up Audiences. Customers can segment their audience to create targeted campaigns, making their marketing more focused and effective.
Setting up Audiences. Customers can segment their audience to create targeted campaigns, making their marketing more focused and effective.
Email builder. Customers can create emails by customizing branding and arranging blocks in any sequence. This tool gives users the flexibility to design emails that align with their marketing goals.
Email builder. Customers can create emails by customizing branding and arranging blocks in any sequence. This tool gives users the flexibility to design emails that align with their marketing goals.
Campaign customization. Customers can set budgets, see ROI predictions, and get AI text suggestions. It gives users full control over costs, helps evaluate efficiency, and provides ideas for impactful messaging.
Campaign customization. Customers can set budgets, see ROI predictions, and get AI text suggestions. It gives users full control over costs, helps evaluate efficiency, and provides ideas for impactful messaging.
Result. We increased the efficiency of onboarding flow, improved feature adoption of core features, and top clients reported higher satisfaction with the redesigned experience. Additionally, new sub-products helped to cover the needs of new and exciting users.
Result. We increased the efficiency of onboarding flow, improved feature adoption of core features, and top clients reported higher satisfaction with the redesigned experience. Additionally, new sub-products helped to cover the needs of new and exciting users.
Reduced onboarding time
Increased feature adoption
Enhanced customer satisfaction
Decreased time-to-value
Project team
Project team
Bjorn Wisnewsky
CEO
Ronny Rohland
CTO
Samuel Weinen
Head of Customer Support
Davina Geschanowski
Head of Design
Liliya Kizlaitis
Design Leader
Veronika Bogush
Project Manager
Karyna Opanasyuk
Product Designer
Yevhen Zymbalevskyi
Product Designer
Vadym Oliinyk
Product Designer
Julia Mykhaylova
Case Design credits
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