Telecom. Keeping up with rapid growth
with scalable design systems.
Telecom. Keeping up with rapid growth with scalable design systems.
Before
After
Mobile operator with over 12 million customers, keeps growing fast but struggling with design consistency and improving efficiency of current design flows.
Before
After
Mobile operator with over 12 million customers, keeps growing fast but struggling with design consistency and improving efficiency of current design flows.
Initial challenge. Steady growth created a need for additional design support. The product struggled with inconsistent design and inefficient user flows, leading to user frustration.
Initial challenge. Steady growth created a need for additional design support. The product struggled with inconsistent design and inefficient user flows, leading to user frustration.
Inefficient user flows
Inconsistent design system
What we did. We optimized user flows, refreshed the visual style, and reduced the time needed for regular actions. Our design team delivered scalable design system for Latin and Arabic.
What we did. We optimized user flows, refreshed the visual style, and reduced the time needed for regular actions. Our design team delivered scalable design system for Latin and Arabic.
Simplified complex user flows and enhanced UX
Implemented a scalable design system for Latin and Arabic
Refreshed mobile app and website UI to increase brand recognition
Introduced dark mode to increase premium conversion
Home page with a premium mode. We improved the main screen hierarchy, making key data and actions easily accessible. Premium mode, exclusive to certain plans, adds value and enhances the experience.
Premium mode
Home page with a premium mode. We improved the main screen hierarchy, making key data and actions easily accessible. Premium mode, exclusive to certain plans, adds value and enhances the experience.
Premium mode
Searching for the best solution. We conducted extensive visual exploration to find the most effective, visually appealing design and subtly incorporate branding into the practical telecom app.
Searching for the best solution. We conducted extensive visual exploration to find the most effective, visually appealing design and subtly incorporate branding into the practical telecom app.
Store redesign. As a key cash-flow source, the store needed a new visual hierarchy to help users quickly find what they need. The redesign aimed to streamline the experience by making purchasing decisions faster.
Store redesign. As a key cash-flow source, the store needed a new visual hierarchy to help users quickly find what they need. The redesign aimed to streamline the experience by making purchasing decisions faster.
Store banner maker. We kept scalability in mind and created a simple solution that gives banners a consistent yet unique look. It allows the marketing team to easily create flexible and clear messages.
Store banner maker. We kept scalability in mind and created a simple solution that gives banners a consistent yet unique look. It allows the marketing team to easily create flexible and clear messages.
Redesign of additional page. We updated the pages to match the new visual style and changed the action order to fit the most common user needs.
Redesign of additional page. We updated the pages to match the new visual style and changed the action order to fit the most common user needs.
Introducing chatbot. We designed a structured chatbot to help users quickly resolve their issues, reducing the load on customer support and improving efficiency.
Introducing chatbot. We designed a structured chatbot to help users quickly resolve their issues, reducing the load on customer support and improving efficiency.
Desktop store page. Most users use mobile app, but a desktop version is still in high demand. We adapted the mobile app solution to the desktop website, keeping in mind scalability and specific web use cases.
Desktop store page. Most users use mobile app, but a desktop version is still in high demand. We adapted the mobile app solution to the desktop website, keeping in mind scalability and specific web use cases.
Desktop e-commerce pages. Store website required unique flow design based on best practices to increase conversion. We redesigned the main flows to optimise purchase flow.
Desktop e-commerce pages. Store website required unique flow design based on best practices to increase conversion. We redesigned the main flows to optimise purchase flow.
One product page. We optimized the desktop UX with a compact, guided configuration flow, simplifying selection, navigation between different types of the same product, and checkout.
One product page. We optimized the desktop UX with a compact, guided configuration flow, simplifying selection, navigation between different types of the same product, and checkout.
Building a new design system. We built a new system focused on simplicity and efficiency, ensuring consistency across the app. New solution supports dark/light themes and Arabic/Latin languages.
Building a new design system. We built a new system focused on simplicity and efficiency, ensuring consistency across the app. New solution supports dark/light themes and Arabic/Latin languages.
Reducing the number of components. We simplified the system by reducing components and introducing flexible solutions, like a single list component for all list use cases in the app.
Reducing the number of components. We simplified the system by reducing components and introducing flexible solutions, like a single list component for all list use cases in the app.
Scaling design system. With an optimal number of components, we improved half of a very complex mobile app and handed over the project, enabling the internal design team to use and scale the app further.
Scaling design system. With an optimal number of components, we improved half of a very complex mobile app and handed over the project, enabling the internal design team to use and scale the app further.
Result. We streamlined key user flows, improved the visual consistency, and reduced friction in completing tasks. The new scalable design system ensures efficiency, consistency and faster feature deployment.
Result. We streamlined key user flows, improved the visual consistency, and reduced friction in completing tasks. The new scalable design system ensures efficiency, consistency and faster feature deployment.
Improved task efficiency in critical user journeys
Accelerated feature launches with efficient design system
Refined UI elements to create a premium look and strengthen brand identity
Improved design consistency across web and mobile platforms
Project team
Jose Pastrana
Design Director
Liliya Kizlaitis
Design Consultant
Veronika Bogush
Project Manager
Vlad Isaienko
Product Designer
Kyrylo Baukin
Design System Designer
Alyona Korysta
Product Designer
Vadym Oliinyk
Product Designer
© Other Land LLC
© Other Land LLC
Project team
Jose Pastrana
Design Director
Veronika Bogush
Project Manager
Liliya Kizlaitis
Design Consultant
Vlad Isaienko
Product Designer
Kyrylo Baukin
Design System Designer
Alyona Korysta
Product Designer
Vadym Oliinyk
Product Designer