Hire an embedded product design team

An AI-native product designer in your team, full time, backed by a design lead and a PM.

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Product design Product discovery Design systems UX audit Growth design AI features Clickable prototypes Brand and web Design lead review Front-end handoff

Trusted by 56+ companies

Products with an embedded Other Land team

Rakbank. Redesign for a personal and business banking platform

37M

Digital Logins

Rakbank — Redesign for a personal and business banking platform, after redesign Rakbank — Redesign for a personal and business banking platform, before redesign

Sides. Redesign for a restaurant B2B SaaS

$11.9M

Series A

Sides — Redesign for a restaurant B2B SaaS, after redesign Sides — Redesign for a restaurant B2B SaaS, before redesign

Persona. Product design for a B2B SaaS AI user-interview tool

a16z

Backed by

Persona — Product design for a B2B SaaS AI user-interview tool

Beanz. Redesign for a coffee and gift ordering app

730k+

App Users

Beanz — Redesign for a coffee and gift ordering app, after redesign Beanz — Redesign for a coffee and gift ordering app, before redesign
DressX Cricut Takko Beanz RAKBANK Stockpile Migros Bank Sides Mobily

Teams at RAK Bank, Stockpile, Canopy, Apollo, Cricut, Sides, Persona and Beanz have worked with Other Land as an embedded design team.

How we work

What is an embedded design team? . Six things the model means in practice

Acts like in-house

Your tools, your rituals, your roadmap. The designer works inside them, not alongside them.

  • In your workflow
  • Full context

Design ownership

Product design is the core. Brand, web and any other design question lands with one team.

  • Product design
  • Brand & web

Support, not replacement

No designer in the team? We become the department. Already have one? We add capacity or depth.

  • With your team
  • Extra capacity

No context switching

One designer, one product, full time. No shared hours, no queue behind three other clients.

  • Full time
  • Direct comms

One monthly fee

Priced like a salary, billed monthly. Scope changes get agreed on the call, not in an annex.

  • Retainer
  • No hidden costs

Product thinking first

Proposals from your users, data and stakeholders, not only tickets from the backlog.

  • Proposals
  • Data-led

Who it's for

Who an embedded design team is for

Works well when

  • You are a scale-up, a mid-size company or an enterprise with a product already in users' hands.
  • There is no designer on the team, or there is one who cannot carry product decisions alone.
  • The backlog is defined enough to execute against and long enough to keep someone busy.
  • The product is complex or changing fast, so context has to be held rather than re-explained every time.
  • Hiring locally is slow, and the work cannot wait out a three-month search.

A different model fits when

  • You are still deciding what the product is. Start with MVP design.
  • You have one fixed scope, like a launch or a redesign. A project sprint fits it better.
  • Design work comes in bursts, not every week. Fractional support fits that better.
  • You already have a strong in-house design team and need an outside read, not more hands. Start with a UX audit

Our process

How an embedded design team works

  • A designer, a design lead and a PM on our side.
  • Key stakeholders on yours, chosen with you, often CEO or CPO.
  • Dev team and support included, because they hold the edge cases.
  • Your rituals, your tools, your review process. We adopt them.
  • Stakeholder workshops to get the goals stated out loud.
  • Analytics and session recordings before any opinions.
  • User feedback and competitor best practices, side by side.
  • What has been tried already, and why it did not work.
  • Solutions come from discovery. Your roadmap is one option.
  • Iteration in Claude Code or Cursor when a prototype says more.
  • Figma or AI-first design, matched to how your team builds.
  • Prototypes tested and reworked before they hit your dev plan.
  • Updates 1-2 times a week with delivery weekly or monthly, whichever you run on.
  • Figma files, specs or Claude artifacts your engineers can read.
  • The design lead reviews before anything reaches your team.
  • Priorities can change mid-sprint without a new agreement.

Your team

Three people on your product

An AI-native product designer

Picked for your industry, niche and problem. Owns the design work day to day, full time inside your team.

A design director

Reviews every screen, owns design quality and direction, and brings what worked on Other Land's other products.

A product manager

Owns scope, priorities, timelines and communication, and clears blockers so the designer can design.

Embedded vs hiring

Embedded team vs in-house hire vs freelancer

An embedded team from Other Land starts fastest and comes with a design lead reviewing the work. An in-house hire builds the deepest context over years. A freelancer starts in days but begins cold on every task.

Embedded design team compared with an in-house hire and a freelancer
Other Land team In-house hire Freelancer
Time to first real work Two days to two weeks Two to four months to hire, then ramp-up Days, but starts cold on every new task
Depth of product context Held full time, one product, one designer Deepest of the three, and it compounds every year Rebuilt from scratch per brief
Who reviews the work A design lead and a PM, every week Peer review, if there are peers to review Nobody
If it is not working out Replaced within a week, re-onboarding at our cost Months, a hard conversation, and a new search You start the search again yourself
Stopping Two weeks' notice, nothing else owed Notice period, severance, backfill Anytime, and the context leaves with them

Why teams stay

Other Land's embedded model in numbers

4 years
longest embedded partnership with a single product team
4 weeks
shortest engagement we take, extendable for as long as you need
3 people
designer, design lead and PM on one price
8 years
of designing products that people actually use
56+ products
designed and shipped since 2017
$156M+
in funding raised by our clients

Client reviews

Most clients come for the design. They stay for the partnership

Fintech Mobile App
We've worked with Other Land for over 2 years and had 2 designers join us, both a great fit. They integrated smoothly, took ownership of the design side, and consistently delivered strong hypothesis and design solutions.
Samantha Park Product Manager, Stockpile

+17.1%

Conversion after a series of A/B tests

EdTech Marketplace
This is my third time working with Other Land, and I'd gladly partner with them again. They focus on real product value, move fast, and integrate seamlessly. And prioritise metrics-oriented design that drives real impact on business.
Benjamin Wüstenhagen CPO, The Key Academy

+83.7%

Conversion after redesign

FoodTech Mobile App
We've been matched with an incredible designer, Vlad, whose work brought a clear upgrade in both product experience and visual quality. His attention to detail and high standards truly impressed us, and he ships in steady weekly cycles that stay in step with our roadmap.
Zaid Al-Omari Co-founder & CTO, Beanz

Top 1

On the local App Store after app redesign

Embedded design team questions, answered

An embedded design team is an AI-native product designer from Other Land who joins your product team full time, with a design lead and a product manager reviewing the work. The designer works in your tools and rituals and stays on one product, so context is held rather than re-explained.

Less than most teams expect, but three things are not optional. Access to the product and to your analytics, including session recordings if you have them. One person who can answer a question without a meeting being scheduled. And a shared view of the two or three things that matter most this quarter, even if that view is rough.

Beyond that we ask for two to four hours of stakeholder time in the first week, usually as a workshop with whoever owns the product, and an introduction to your dev team so the designer understands what is cheap and what is expensive to build. We do not need documentation written for us. If your context lives in Slack threads and half-finished Figma files, that is normal and we will read it.

Four weeks is the shortest engagement Other Land takes. That covers one scoped piece of work and gives both sides a read on whether the model works, though onboarding takes a real share of it, so most teams book longer. After the first four weeks it continues month to month for as long as it is useful, with no fixed end date and no renewal negotiation.

To stop, tell us two weeks in advance. There is no exit fee, no minimum remaining term, and no penalty for stopping earlier than you planned. The designer finishes what is in flight, hands over files and specifications in your format, and writes down the open decisions so nothing has to be reconstructed later. Our longest partnership on this model ran four years, one month at a time.

We replace them within a week and re-onboard the new designer at our own cost, not yours. This is the risk you carry with any hire, and it is the one part of hiring that Other Land can genuinely take off your side of the table.

It rarely gets that far, because the design lead and the PM are in the work from the first week, so a mismatch of level, domain or communication style usually surfaces internally before it becomes your problem. If it does reach you, say it early rather than politely. A fit problem named in week two costs a week. The same problem raised in month four has already cost you a quarter of roadmap.

A design lead and a product manager, included in the fee rather than billed on top. The design lead reviews the work weekly, sets the quality bar, and is the person who says the uncomfortable thing when a direction is not working. The product manager keeps the engagement aligned with your priorities, handles scope conversations, and makes sure the designer is not quietly blocked.

In hours that is roughly two to four hours a week each, and it scales up when a decision is large or a deadline is close. This is the actual difference between an embedded team and staffing a seat. A single freelancer, and often a single in-house designer, has no design leadership checking the work at all.

Per month, usually yes. Over the first year, usually no, and the honest answer depends on your market. There is no recruitment fee, no equity, no severance, no hardware, no benefits, and no two to four months of salary paid while someone ramps up or while the role sits empty. A senior hire who does not work out is the expensive outcome, and that risk sits with us.

In-house wins clearly if you can hire a strong senior product designer locally, keep them fully busy, and keep them for several years. Then in-house is cheaper and the accumulated context is worth more than anything Other Land can offer. If any part of that sentence is uncertain, the embedded model is the cheaper bet.